Full Job Description
Position: Digital Content Strategist
Location: Detroit, Michigan
Company: Amazon
Amazon.com, Inc. is one of the world's most customer-centric companies with a diverse range of services that go beyond e-commerce. We create innovative and revolutionary products and services to delight customers. As we continue to grow, we are looking for a talented Digital Content Strategist to join our Detroit team.
Why Amazon?
At Amazon, we strive to build the best products and services for our customers. We believe in a culture of inclusion and pay attention to innovation, operational excellence, and exceptional customer service. By joining our team in Detroit, you will become part of a workforce that helps shape the future of online retail and digital marketplaces.
Job Overview:
As our Digital Content Strategist, you will be instrumental in developing and executing digital content strategies that drive engagement and conversions across Amazon's various digital platforms. You will collaborate closely with various teams to ensure that our content is not only relevant but also resonates with our diverse audience.
Key Responsibilities:
- Develop comprehensive digital content strategies that align with our business objectives and enhance user experience.
- Work with marketing, product, and design teams to create consistent messaging and branding across all digital platforms.
- Analyze customer insights and digital engagement metrics to refine and optimize content efforts.
- Conduct competitive analysis to stay up-to-date on industry trends and best practices in digital content creation.
- Develop and manage content calendars to ensure timely communication across all channels.
- Oversee content production, including articles, blogs, videos, and social media posts, ensuring they meet Amazon's quality standards.
- Implement SEO best practices to maximize content reach and engagement.
- Collaborate with external content creators, including freelance writers, graphic designers, and videographers.
- Monitor and report on content performance metrics, adapting strategies as necessary to drive continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital content strategy, preferably in a consumer-focused organization.
- Proven track record of managing content projects from concept to execution.
- Excellent writing, editing, and communication skills with attention to detail.
- Strong understanding of SEO principles and best practices.
- Ability to analyze data and derive actionable insights from KPIs and metrics.
- Experience with content management systems (CMS), social media platforms, and digital marketing tools.
- Strong project management skills, with the ability to handle multiple projects concurrently while meeting deadlines.
- Creative thinker with a passion for storytelling and innovation.
What We Offer:
Amazon offers competitive salaries and a comprehensive benefits package that includes:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous paid time off policy
- Employee discounts
- Opportunities for professional development and advancement
- A dynamic work environment that fosters innovation and creativity
Cultural Diversity at Amazon:
Amazon values diversity and inclusion. We strive to create a workplace that reflects the diverse customer base we serve. In our Detroit office, we welcome applicants from all walks of life and encourage everyone to apply, regardless of race, gender, ethnicity, sexual orientation, age, or disability status.
How to Apply:
If you’re ready to take your career to the next level as a Digital Content Strategist in Detroit, please submit your application through our career portal. Your journey with Amazon starts here.
Conclusion:
Join us at Amazon in transforming digital experiences and delivering exceptional content strategies that captivate and engage millions of customers. We can't wait to hear from you!